Design for Business by George Delany

Corporate Identity: The Design of A Brand
Branding ID Home
Brand Identity
Brand in Print
Brand Variety
Brand Presentation
Brand On-Line
Global AIDS Prevention
Global AIDS Billboard
Brand in Action

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George Delany's "Design for Business" site displays in overview-style a general approach to buildilng,
beginning with the cornerstone component, the logotype. Branding, brand identity, brand expression,
brand loyalty-- (even via video!) all derive from the public expression of the company's product or service,
expressed as a "value proposition," that is, the experience the company creates in the mind of those who
would patronize it.

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